Kennedy Wilson is one of the premier property auction companies in the United States. We created a very custom design to showcase the many properties that they are at any given moment auctioning or selling. The site contains a multitude of image options, maps, and specialized contact buttons that cater to individual brokers rather than a generalized contact email.

Citrine Fashion Jewelry has a multitude of features that we custom coded onto the site. The first (and most obvious if you go to the site) is the members only access nature that the site maintains. Once the form is filled out an email is automatically sent to the owner of the site to await approval. Once approved users can actually view the products and purchase them. We also created a “Wish List” for members to save items that they enjoy for later viewing or purchasing. The individual items page has an excellent hover-zoom feature over the images that allows potential buyers to really take a close look at the high def pictures of the product. The built in payment system works off of an integrated Paypal shopping cart that works seamlessly with the structure of the site. Overall, a truly beautiful site to match the excellence of the products.

Niagara View Apartments is an apartment complex in Burbank, CA. We were asked to create a clean crisp site that would house a photo gallery, virtual tour, downloadable application, as well as the standard apartment info. We also developed the Niagara View logo for the site in digital form based off the original sign. The site uses a custom built WordPress theme with highly customized features.

1. What day should I post on?
2. What time should I post?
3. What is the best kind of content?
4. What is the most shareable word?
5. What is the least shareable word?
6. How often should I post to my page?

It’s interesting to see that articles published on the weekend are the shared the most on Facebook. This does not mean in any way that you should stop updating your Fan Page during the week seeing that regular consistent content is extremely important. Perhaps creating slightly higher quality, or higher information articles to post on the Fan page should be best saved for the weekend. Imagine that there is something that you really want to spread the world about, it looks like Saturday morning might be the best moment to unleash it to the most eyes.

This statistic shouldn’t surprise anyone. The two main peaks are before work and after work simply because most people are unable to access Facebook during the day. The 8am time slot is before the work or school day get’s underway and allows people to have a bit of activity on their page before they get bogged down by the drudgery of the daily routine. The second slightly smaller peak shows that people go straight to Facebook to see what changed in the world of their friends and interests while they were busy.

Sex not only sells but is apparently shareable. There’s something about the fact that sex reveals certain characteristics about people that makes them more inclined to share it with others. It’s a strange way of letting the world know that you involved in sexual topics without coming out and bluntly saying that you are actually having sex or thinking of sex. It’s also a no brainer that positive topics are going to be shared much more than negative topics simply for the fact that they are, well, positive. People like happy things and good news and are more eager to share that type of information with friends.

I think it’s funny that Facebook is the most shared word considering that the people doing the sharing are using Facebook. For the purposes of your Fan Page I think that it’s more important to focus on the second most shared word, “why?”. People like knowing the answers the questions, finding out how things work or why things happen. If you could turn your page into a vibrant source of information that provides value to your readers you have won one of the great battles of the web.

“VS” or rather versus is shared the least. People apparently don’t like comparison topics when on Facebook. Perhaps it’s one of those words that have been ingrained in our minds as very competitive and nearly corporate so users try to stay away from that as far as possible. Surprisingly enough, the 3rd least shared word is “review”. This is interesting seeing that many businesses hope that their reviews are spread as far as possible. However it shouldn’t be too much of a shocker, when was the last time that you shared a review that you read on a business that wasn’t one that you wrote yourself. Probably never.

This could perhaps be one of the most valuable pieces of information gathered from this report. People wonder what is too much, not enough, or exactly right when dealing with frequency of content on their Facebook Fan Page. Posting every other day is a nice way of saying “I know you like our stuff, not enough to hear about it everyday, but enough to want to hear from us more than once a week.” It’s really about not becoming spam. One of the worst things to see on your Facebook insights page is that people are starting to hide your updates, when you’ve reached that level you know you’ve gone too far. Of course as always there are exceptions for post frequency based on the type of business you are. If you offer daily deals then it’s pretty clear you’ll be posting daily updates, but if you’re a dentist I don’t think I need to hear from you that often.

Need help with your fan page? Don’t hesitate to contact us and we’ll be glad to help you get on the right track.

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Step 1) Description

In the first step of creating your poll you’ll be asked to input it’s name and some optional introduction text to provide your readers some information about why you’ve decided to create this poll. Poll results have the option to be made publicly available or kept hidden for only the administrative team’s use. We suggest marketing that participants can only answer the poll once so that answers aren’t skewed by a few overzealous individuals. The Facebook Poll app also gives you a direct link to your poll if you’d like to advertise it individually from the rest of your fan page.

Step 2) Questions

The second step of creating your poll is inputting the question and the choices available. Facebook Poll has a premium feature of being able to import your own picture to be accompanied with the poll, if you choose to go the free route it will simply have the check-mark logo. Four choice slots are the default set but you can add as many as you would like. Once you have finished this click submit and get ready for the final step.

Step 3) Promotion

At this point the questions have been inputted and you are ready to publish the poll. By clicking the next arrow on this screen you will be asked if you like to post this onto the wall of your fan page. The premium version also offers the ability to have it published as a tab. This is what a completed poll will look like. Notice the not terribly placed ad located above the poll.

• share:
• Bookmark on Delicious
• Digg this
• Recommend on Facebook
• Mixx it up
• Share on Reddit
• Share with Stumblers
• Tweet this
• Follow this posts comments
• Tell a friend